Alt Pronouns Proud to Launch #illuminatePride Campaign


We’re incredibly proud to announce the launch of our #illuminatePride campaign.

Today we celebrate the 50th anniversary of Stonewall by launching a limited edition Pride collection that brings forward the history of LGBTQIA+ liberation.

As part of our mission to champion PRIDE (progress, respect, inclusion, diversity, and equality), we partnered with four inspiring organizations to support their work for LGBTQIA+ communities.

10% of proceeds from our Pride Collection will benefit SAGE, NCTEAF, The Trevor Project, and The Ali Forney Center.

To celebrate SAGE's work for LGBT elders, we created designs that honor and celebrate the Stonewall Uprising of 1969, and the legendary leaders who continued to fight for equal rights over the past 50 years.

The collection includes designs inspired by the trans pride flag colors and designs that honor the work of Miss Major Griffin-Gracy, which benefit The National Center for Transgender Equality Action Fund.

Highlighting the live-saving work of The Trevor Project, our Pride collection includes designs that send a message of embracing your identity and loving who you are every single day.

Our Pride collection honors the work of the Ali Forney Center with colorful designs that celebrate the love, places, and people who worked to protect homeless queer youth. People like Marsha P. Johnson and Sylvia Rivera, whose work with S.T.A.R. sheltered homeless queer youth, and who also helped turn Christopher Street Piers into an important safe haven for homeless queer youth.